Our Work Every Voice Counts!

Introduction

Every Voice Counts! is a national multimedia campaign commissioned by the National Governing Council

Media 365 is implementing the Every Voice Counts! campaign with the primary goal of providing information to all Zambians and other interested parties with knowledge about NEPAD and the African Peer Review Mechanism (APRM) to facilitate active and meaningful participation in the governing process.

The Multimedia Campaign designed and managed by Media 365, consists of Television and Radio PSAs, Live Interactive Radio Programmes (on mainstream national radio and community radio stations), Posters, Post Cards, Print Supplements, Leaflets and Booklets and on national television, a 5 part mini series entitled ‘My Country’, which tells five stories in one, when two world’s converge to spark a movement for change. It’s the story of how our lives and worlds connect with each other, when we are bound by the same ideals and goals for the future. It is the story of how the actions and decisions that we make can determine our future and our present.

Targeted at the general public, the campaign is intended to increase knowledge and awareness around the 4 thematic areas of the APRM: